Hi, I’m Alex - a graphic designer and illustrator based in Melbourne.

I’ve been drawing for as long as I can remember (literally since I was three), and I’ve always been fascinated by storytelling through visuals. That curiosity has grown into a career. I studied Visual Communication at Deakin University and have spent the years since combining illustration, design, and storytelling for a variety of brands, cafés, bars, and creative projects across Australia, China, and London.

Whether it’s through a logo, an illustrated poster, or a thoughtfully designed menu - I love creating. My work blends imagination and practicality: creating visuals that not only look appealing but also function effectively in the real world.

I enjoy collaborating with businesses of all sizes. From small cafés to larger hospitality venues, I help clients bring their vision to life, making their spaces, products, or brands feel distinctive and memorable. Every project is an opportunity to craft something we can both be proud of.

I believe design is about creating meaningful experiences - for brands, for spaces, and for people. I’m here to help bring your ideas to life, whether it’s through a logo, a poster, packaging, or a full brand experience.